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Mutant X Articles: 2/12/02 Mutant X's 2003 ratings

Excerpt from Broadcasting & Cable 2/12/03

Syndies: Pre-emptions, cable quiet pack
By Paige Albiniak -- 2/12/2003 3:52:00 AM MT

For the week ending Feb. 2, which included the first weekend of the February sweep, the coverage of the loss of the space shuttle Columbia caused major pre-emptions for the weekly hours cleared on network affiliates as the networks went to blanket coverage of the tragedy for much of Saturday, Feb. 1. In addition, cable news took a big bite out of viewership to the shows that weren't pre-empted. Cable News Network viewing, for example, more than quintupled between 9 a.m. and 6 p.m. compared with the prior Saturday.

Four of the top 12 weekly hours were off by double-digits from already-reduced levels due to Super Bowl pre-emptions Jan. 26. Entertainment Tonight Weekend was down 12 percent to a 3.6, although it remained the top weekly hour. Stargate SG-1 was down 19 percent to a 2.1 for a fifth-place tie with Mutant X, itself down 9 percent. Buffy the Vampire Slayer was down 25 percent to a 1.8, finishing in a tie for 11th place with rookie She Spies, which was down 10 percent. Finishing in a tie for second behind ET Weekend was The Practice, down 8 percent to a 2.4. It was tied with The X-Files, which was flat. The week also included the first two weekdays of the sweep.

Excerpt fom Broadcasting & Cable 2/16/03

Syndie Insider: Shuttle Tragedy Hurts Weeklies
By Staff -- Broadcasting & Cable, 2/16/2003 5:00:00 PM MT

Ratings for weekly syndicated hours were down in the week ended Feb. 2, which included the first weekend of February sweeps. To be blamed, mainly, are preemptions by news coverage of the loss of the space shuttle Columbia. Viewers switching to cable news networks to keep up with news of the tragedy also cut into the ratings for the weekly hours. As a result, four of the top 12 weekly hours were off by double digits from levels already reduced by Super Bowl preemptions on Jan. 26. Paramount's ET Weekend was down 12% to a 3.6, although it remained the top weekly hour. Tribune's Stargate SG1 was down 19% to a 2.1 for a fifth-place tie with Tribune's Mutant X, itself down 9%. Twentieth's Buffy was down 25% to a 1.8, tying for 11th place with NBC's rookie She Spies, which was down 10%.

Excerpt from Broadcasting & Cable 2/23/03

Syndie Insider: Syndie Sweeps Report
By Staff -- Broadcasting & Cable, 2/23/2003 5:00:00 PM MT

Syndication is faring well in February sweeps, with weekly newsmagazines leading the way for the week ended Feb. 9. Entertainment Tonight improved for the fifth time in the past six weeks, gaining 10% to a 6.9 rating—a new season high. ET is up 8% year-to-year. Inside Edition climbed 3% to a new season high of 3.8 and up 15% over last year. Extra was third, up 7% to 3.0 and matching its season high. The show also was up 3% from last year. Access Hollywood remained No. 4, up 7% to a 2.9 and unchanged from last year.

Among weekly hours, ET Weekend was tops for the 60th time in the past 61 weeks, gaining 14% to a 4.1 and up 8% over last year. Mutant X and Andromeda tied for second place at 2.6, with each show gaining 24%. That marked a new season high for Andromeda, down 10% from last year. Mutant X was up 13% year-to-year. Stargate SG-1 was up 19% to a 2.5 but down 22% from last year. Double-digit gainers among the top rookie weeklies included Adventure Inc., up 15% to a new high of 2.3. She Spies was up 17% to a 2.1, and rookie half-hour The Chris Matthews Show rose 47% to a new record high of 2.2.

Excerpt from Broadcasting & Cable 3/9/03

ETW's Long Winning Streak
By Paige Albiniak -- Broadcasting & Cable, 3/9/2003 5:00:00 PM MT

Tied for second place were Twentieth Television's off-net The Practice and The X-Files, each with a 2.5 in households and a 1.4 in adults 18-49. The Practice was up 4% from last year in households and flat in the demo. X-Files was down 11% and 26%, respectively. No. 3 MGM's Stargate SG-1 was close behind, its 2.4 in households off 14%. Tribune's Mutant X and Twentieth's World's Wildest Police Videos tied for fourth place, at 2.3 in households, and each was down 8%. In adults 18-49, Police Videos was second, its 1.5 down 6%; Mutant X tied with The Practice, X-Files and Tribune's Andromeda at 1.4, down 18%. Andromeda tied with Warner Bros.'ER for fifth place in households with a 2.2. That brought Andromeda , last year's No. 2 finisher, down 27% in households and 33% in adults 18-49. ER was down 4% in households and, at 1.3, off 7% in the demo.

Tied for sixth place were Tribune's Adventure, Inc. and Twentieth's Buffy the Vampire Slayer, rounding out the top 10 weekly shows. Each show had a 2.1 in households, with Buffy off 19% from a year ago. Buffy jumped to second place in adults 18-49 with a 1.4, an 18% decline from last year. Its numbers illustrate how young that show's audience still skews, even after being in syndication for a few years. Rookie Adventure Inc. scored a 1.2 in adults 18-49.

Excerpt from Broadcasting & Cable 5/7/03

Syndies get strong start on sweep
By Paige Albiniak -- Broadcasting & Cable, 5/7/2003 2:00:00 AM MT

Among the weekend shows, Paramount's ET Weekend opened up a big lead in the weekly hours race with a 15 percent increase to 3.8, improving 9 percent year-to-year. In second place, Metro-Goldwyn-Mayer Inc./NBC's Stargate SG-1 was up 5 percent to 2.3 but down 8 percent from last year. Tribune Television's Mutant X was up 22 percent to 2.2, keeping it flat compared to last year. The show tied with Warner Bros. off-net ER, which was down 12 percent to 2.2 and down 15 percent from last year.

Excerpt from Broadcasting & Cable 5/29/03

Syndies: ET Weekend leads May sweeps
By Paige Albiniak -- Broadcasting & Cable, 5/29/2003 2:00:00 AM MT

In third place, Metro-Goldwyn-Mayer Inc.'s/NBC Enterprises' Stargate-SG1 was down 8% to 2.4 and off 25% in the demo to 1.2. Twentieth Television's The Practice, in its second off-net season, ran fourth, down 15% to a 2.2 but unchanged in the demo from last year's 1.5. There was a four-way tie for fifth place at 2.1. Tribune Television's Mutant X was down 5% in households and off 8% in women 18-49 to a 1.2. Tribune's Andromeda was down 19% in households and fell 27% in the demo to 1.1. Twentieth's off-net Buffy the Vampire Slayer was flat in both households and demos, holding at a 1.4 in women 18-49, while Twentieth's off-net The X-Files lost 22% in households and plunged 37% in the demo to a 1.2.

Excerpt from Broadcasting & Cable 6/1/03

Syndie Insider: Good Sweeps for ET
By Staff -- Broadcasting & Cable, 6/1/2003 6:00:00 PM MT

Paramount's Entertainment Tonight Weekend won its third straight May sweeps, finishing as the No. 1 weekly hour by a wide margin in the week ended May 18. That concludes the sweeps for weekend shows; strips are waiting for Nielsen to count three more days into their tallies. ET Weekend showed a 6% increase in households over last May to a 3.8 rating. ET Weekend was the only one-hour weekly show in the top 10 to show growth. In second place was Warner Bros.' off-net ER at a 2.5, unchanged.

No. 3 MGM/NBC's Stargate-SG1 was down 8% to 2.4. Twentieth's The Practice, in its second off-net season, ran fourth, off 15% to 2.2. Four shows tied for fifth at 2.1: Tribune's Mutant X (off 5%), Tribune's Andromeda (off 19%), Twentieth's off-net Buffy the Vampire Slayer (flat), and Twentieth's off-net The X-Files (off 22%). In its first May sweeps, NBC/MGM rookie She Spies tied for ninth at a 2.0 with Twentieth's off-net World's Wildest Police Videos.

Excerpt from Broadcasting & Cable 7/23/03

Syndies bounce back
By BroadCasting & Cable Staff -- Broadcasting & Cable, 7/23/2003 5:11:00 AM MT

Most syndicated shows turned in solid gains for the week ending July 13, recovering nicely from the depressed viewing levels of the July 4 holiday and Wimbledon Championships tennis pre-emptions the week before.

In weekly action, the top five weekly hours all scored impressive gains compared to last week and last year. ET Weekend was No. 1 with a 3.4, up 10% for the week and up 13% year-to-year. Off-net ER jumped into second with a 2.5, up 19% for both the week and the year. World’s Wildest Police Videos earned a 2.3, up 15% and 10%, respectively. Buffy the Vampire Slayer, at a 2.1, was up 5% for the week and the year. Mutant X, also at a 2.1, was up 24% for the week and 11% compared with last year.

Excerpt from Broadcasting & Cable 7/27/03

Mags Lead Rebound
By John Eggerton -- Broadcasting & Cable, 7/27/2003 6:00:00 PM MT

All the top five weekly hours gained vs. the previous week and last year: No. 1 ET Weekend, at 3.4, 10% for the week and 13% year-to-year; No. 2 ER, with a 2.5, 19% for both the week and the year; World's Wildest Police Videos, at 2.3, 15% and 10%, respectively; Buffy the Vampire Slayer, at 2.1, 5% for both; and Mutant X, also at 2.1, 24% and 11%, respectively.

Excerpt from Broadcasting & Cable 8/27/03

Blackout stifles syndie ratings
By Paige Albiniak -- Broadcasting & Cable, 8/27/2003 10:33:00 AM MT

The largest blackout in the nation’s history, which struck shortly after 4 p.m. on Thursday, Aug. 14, triggered a massive number of ratings break-outs due to abnormal viewing during the week ending Aug. 17. In an attempt to level the playing field, Nielsen left virtually every syndicated strip with only a three-day average for the week, excluding Thursday, Aug. 14, Friday, Aug. 15, and Saturday, Aug. 16. Average broadcast viewing for the three-day pre-blackout portion of the week was about the same as the prior week but down about 700,000 viewers from four weeks ago. After the smoke cleared, ratings for most shows were little changed in the shortened week.

Paramount’s ET Weekend remained the No. 1 weekly hour, gaining 3% to 3.2. Tribune’s Mutant X and MGM/NBC Enterprises’ Stargate SG-1 each averaged a 2.2 in second place. Mutant X was up 5%, while Stargate was unchanged.

Excerpt from Broadcasting & Cable 10/17/03

West Wing Performs in Syndication
By Paige Albiniak -- Broadcasting & Cable, 10/17/2003 6:03:00 AM MT

The top four weekly hours all had double-digit rating increases and the top five game shows were up significantly in the week ending Oct. 5 despite an overall decline in broadcast viewing of 120,000 households from the week before. In only its second week, Warner Bros.’ rookie off-network drama The West Wing jumped into second place among all weekly hours with an 18% increase to 2.6. Paramount Domestic Television’s Entertainment Tonight Weekend was the No. 1 weekly hour for the 94th time in the past 95 weeks, gaining 10% from the week before to 3.2 and showing a 7% gain over last year at this time.

Tribune Entertainment’s Mutant X and Gene Roddenberry’s Andromeda tied for third, each gaining 22% to 2.2. Mutant X was up 5% over last year, while Andromeda was up 10% year-to-year. The biggest decline on the weekend from last year among the major shows was The X-Files , which fell 28% to a 17th-place 1.3. For most of its off-net run, the science-fiction hit has been at or near the top of the ratings among all weekly hours. Last year, in its sixth season, the show tied for No. 4 among weekly hours.

Excerpt from Broadcasting & Cable 10/23/03

Top Talkers, Magazines Survive Baseball Hit
By Paige Albiniak -- Broadcasting & Cable, 10/23/2003 4:25:00 AM MT

The top weekly hour continued to be Paramount’s ET Weekend , up 3% to 3.3, followed by Tribune’s Mutant X , which fell 5% to 2.1 and held second place. As for the other rookie weekly hours, Paramount’s Unexplained Mysteries was down 6% to 1.5 in week three, Twentieth’s Angel was unchanged at 1.4 in week three and Sony’s Walker, Texas Ranger tumbled 25% to 1.2 in week four.

Excerpt from Broadcasting & Cable 12/5/03

ET Weekend Wins November Sweeps Again
By Paige Albiniak -- Broadcasting & Cable, 12/5/2003 4:04:00 AM MT

With the final results in for the last weekend of the November sweeps, Paramount’s Entertainment Tonight Weekend remained No. 1 for the fourth straight November sweeps. For the week ending Nov. 23, the show averaged a 3.9 rating, which is 77% higher than its nearest competitors. ET Weekend also jumped 8% year-to-year, and was one of only two weekly shows-the other being NBC Enterprises’ Access Hollywood Weekend-to show growth over last year. Access Hollywood Weekend was up 5% year-to-year to a 1.8, in a tie for ninth place among the weekly hours.

Rookie off-net drama The West Wing ended in a three-way tie for second place, at a 2.2, with MGM/NBC’s Stargate SG-1, down 15% from last year, and Tribune’s Mutant X, down 4%. Tied for fifth place at 2.0 were Tribune’s Andromeda, down 5% and Warner Bros.’ ER, down 17%. In a seventh place tie, Twentieth’s The Practice and MGM/NBC’s She Spies each averaged a 1.9 and were down 17% and 10%, respectively.

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